📅April 23, 2026 | By Pulse India News Desk
Sony Pictures Networks India (SPNI) has secured the exclusive broadcast rights
In a major boost for Indian sports viewers, Sony Pictures Networks India (SPNI) has secured the exclusive broadcast rights for the Asian Games 2026 in the Indian subcontinent.
The 20th edition of the Asian Games, scheduled to be held in Aichi-Nagoya, Japan, will take place from September 19 to October 4, 2026. The event will be telecast live on the Sony Sports Network, with digital streaming available on Sony LIV.
This acquisition adds another major multi-sport event to Sony’s portfolio, strengthening its position in India’s competitive sports broadcasting market.
Cricket to Be a Key Attraction
One of the biggest highlights for Indian audiences will be the cricket competition, which has rapidly gained popularity in recent Asian Games editions. With India expected to field competitive squads in both men’s and women’s formats, viewership is likely to surge.
Cricket’s inclusion has significantly boosted the tournament’s reach among Indian fans, making it one of the most-watched disciplines during the Games.
Multi-Sport Mega Event
The Asian Games is one of the largest sporting events in the world, featuring athletes from across Asia competing in a wide range of disciplines. including athletics, swimming, badminton, kabaddi, and esports.
Total 47 Sports are selected, 32 sports from the 2024 Summer Olympics & 15 other sports and disciplines.
For India, the Games represent a crucial platform to showcase emerging talent and strengthen its position as a rising sporting nation.
What Viewers Should Expect
With Sony holding the rights, viewers in India can expect:
- High-quality live coverage across multiple channels
- Dedicated programming for major Indian events
- Seamless digital streaming via Sony LIV
- Extensive coverage of medal events and finals
Final Word
With the Asian Games 2026 heading to Japan and Sony securing the broadcast rights, Indian fans are set for comprehensive coverage, especially of high-interest events like cricket.
As the countdown begins, more details regarding schedules, squads, and formats are expected to be announced in the coming months.
